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Friday, September 12, 2008

What is Nofollow and Dofollow?

Nofollow Links

nofollow is an HTML attribute value used to instruct some search engines that a hyperlink should not influence the link target's ranking in the search engine's index. It is intended to reduce the effectiveness of certain types of search engine spam, thereby improving the quality of search engine results and preventing spamdexing from occurring in the first place.

The links which are not considered or indexed by Google are called as nofollow links. In order to decrease the number of outbound links (Links going to other sites) so that your search rankings are not affected, the nofollow concept is used. I use it myself, and every one who knows this uses this.

rel="nofollow"

Dofollow Links

These are links contrary to nofollow.

A dofollow link is useful as a backlink. You should have less number of dofollow links on your blog. But others links to your blog should be a dofollow. I hope you are getting the whole thing! So keep majority of the links on your blog nofollow, and see that people linking to you have your link as dofollow.



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